ITV is too bloated and needs to change

It was announced today that ITV are planning to cut jobs and costs after it reported a loss of £2.7bn for 2008. The majority of  this is due to the write-down in the value of it’s assets, and they are also blaming a drop in advertising revenue, but I’m sure there is a much deeper problem to all this…. ITV is crap.

I can honestly say that I never watch any of the ITV channels unless they is a local programme of interest or if there is some live sport on. This is my total viewing of ITV1, ITV2, ITV3,  ITV4, and CiTV… yes there really are five ITV channels and what is there actually to broadcast on all of these? Gone are the times of the bloated 90s and early 00s when companies would expand beyond their needs just because they could, and now that the bubble has burst all the squandering and wasting of money is becoming public, just like in the banking market.

We live in a capitalist society and I accept that companies can grow, expand, push-the envelope, but with that and the risks associated, they have to understand that there will be a point when they stretch themselves too far, and it takes a ‘simple’ economic downturn to expose the weak foundations it was all build on.

Of course I feel for those that will lose their jobs, or communities affected by closures of businesses, we’re not just talking about ITV here, but there have to be failures and there always will be failures, but we should from these and restructure. ITV got too bloated, the quality of programmes got too diluted, and now it’s time to downsize and restructure.

ITV is the biggest commercial television network in the UK, broadcasting the most talked about television and making a major contribution to the UK’s culture, economy and communities.- www.itv.com/about

It shouldn’t be about ‘biggest’, ‘most’, ‘major’, it should be about doing your job properly. I know that ITV rely on advertising, where as the BBC of course get our licence fee money, but I am happy paying that due to the quality I get from the BBC. I can see that this going to start getting a little complicated and I’m not sure where I’m going now but at the end of the day ITV have to accept that they have to change, and hopefully they will use this opportunity to have a total rethink, cut the fat, and get back to “making a major contribution to the UK’s culture, economy and communities” and not just relying on cash-cows like X-factor to keep bailing them out.

Public Niche Site Project – Who’s In?

It’s usually pretty hard to get people to reveal their moneymaking websites publicly because it’s all too easy for someone else to come along rip-off your idea and content, and end up with you losing out on revenue. I’ve seen it happen. I’ve had it happen to me. Hell, I’ve even seen sites doing well and thought “I’ll have a bit of that action” and created a site in the same niche (but obviously with my own unique content).

At the end of the day it’s never good to share a site that is thin, offers little, and can be easily copied. If you don’t create a strong site then you’ll easily be pushed aside by others. I am tempted though to start my own niche site project. What do you think?

Pat from SmartPassiveIncome.com created his SecurityGuardTrainingHQ.com site a few years ago and it’s grown into a site that regularly brings in at least $2,500 dollars a month from AdSense revenue. Nice eh? When he started disclosing how much he was earning there were many who tried to copy his site but they have never been able to match what he is doing.

Spencer from Niche Pursuits started his own public niche site last year and BestSurvivalKnifeGuide.com is an affiliate site based on product links to Amazon. It’s not been going long and in March it earned around $80 and looks set to keep going and earn more.

Those are two example of two different types of website: Informative/Resource and Product/Review. Each has it’s merits and each has its potential pitfalls.

I have made more money by informative sites utilising AdSense than I have product sites using Amazon and that is partly because I find it harder to rank product sites on Google as it normally favours brands and places them higher in the rankings. That said in 2012 I did sell £20,000 worth of products through Amazon earning me £1,000 in affiliate referral fees so I don’t completely suck.

So I think I’ll start my own public niche site project and see how it goes. I’ll be doing everything from scratch and perhaps you can follow along with me? Is anyone up for making this a competition? Pop a comment below if you fancy taking part and let’s see if we can make some money!

The plan will be as follows:

  • Pick a keyword/product to target
  • Buy a domain
  • Build a site
  • Get content
  • Start ranking
  • Start earning

It sounds oh so simple doesn’t it? I can already say that I will be using Amazon to monetise the site as a bit of a challenge so I just need to start some research into what I can actually create a site about. hmmm. As I said if you want in on the action then just comment below and I will be completely public in everything I do. Sounds like fun eh?