It was announced today that ITV are planning to cut jobs and costs after it reported a loss of £2.7bn for 2008. The majority of this is due to the write-down in the value of it’s assets, and they are also blaming a drop in advertising revenue, but I’m sure there is a much deeper problem to all this…. ITV is crap.
I can honestly say that I never watch any of the ITV channels unless they is a local programme of interest or if there is some live sport on. This is my total viewing of ITV1, ITV2, ITV3, ITV4, and CiTV… yes there really are five ITV channels and what is there actually to broadcast on all of these? Gone are the times of the bloated 90s and early 00s when companies would expand beyond their needs just because they could, and now that the bubble has burst all the squandering and wasting of money is becoming public, just like in the banking market.
We live in a capitalist society and I accept that companies can grow, expand, push-the envelope, but with that and the risks associated, they have to understand that there will be a point when they stretch themselves too far, and it takes a ‘simple’ economic downturn to expose the weak foundations it was all build on.
Of course I feel for those that will lose their jobs, or communities affected by closures of businesses, we’re not just talking about ITV here, but there have to be failures and there always will be failures, but we should from these and restructure. ITV got too bloated, the quality of programmes got too diluted, and now it’s time to downsize and restructure.
ITV is the biggest commercial television network in the UK, broadcasting the most talked about television and making a major contribution to the UK’s culture, economy and communities.- www.itv.com/about
It shouldn’t be about ‘biggest’, ‘most’, ‘major’, it should be about doing your job properly. I know that ITV rely on advertising, where as the BBC of course get our licence fee money, but I am happy paying that due to the quality I get from the BBC. I can see that this going to start getting a little complicated and I’m not sure where I’m going now but at the end of the day ITV have to accept that they have to change, and hopefully they will use this opportunity to have a total rethink, cut the fat, and get back to “making a major contribution to the UK’s culture, economy and communities” and not just relying on cash-cows like X-factor to keep bailing them out.